Bridgestone stands behind its veteran workforce

Julia LeDoux
April 27, 2020 - 11:58 am
Bridgestone logo


Employer of the Week Bridgestone supports veterans as it manufactures and sells tires not only in the United States but around the world.

Nashville, Tennesse-based Bridgestone Americas Inc., is the U.S. subsidiary of Bridgestone Corporation, the largest manufacturer of tire and rubber products in the world, said Joe Venezia, president of the company’s retail operations in the United States. 

Bridgestone Retail Operations is a subsidiary of Bridgestone Americas, which includes North America, Canada, and Latin America.

“We serve about 20 million customers per year,” he added. 

And many of those providing that service at corporate headquarters, on the manufacturing lines and in its 2,200 stores across the country are veterans.

“We think very strategically about our interaction with the veteran community and hiring veterans,” he said.

Venezia said Bridgestone is focused on its mission.

“We’re all bound by our mission and our mission is serving society with superior quality,” he explained. 

Bridgestone fulfills its mission through its products, use of technology and corporate activities which keep it connected to the community. 

“We believe in a very inclusive and diverse workforce and that’s where veterans come in,” he explained. 

Venezia is a graduate of West Point who served in the Army for nine years He also has three overseas deployments under his belt. 

“The company and I know personally the passion and dedication veterans bring into the corporate domain,” he said. 

The company has an internal veterans resource group called Bridgestone America’s Veterans Organization, or BRAVO, that is 400 members strong. 

“It’s a team that gets together,” Venezia explained. “They are veterans and people who just support the veterans' community.” 

BRAVO provides assistance to veterans as they transition from the military to their civilian careers at Bridgestone while providing community outreach through its support of local food banks and other charitable events, he said. 

Outside of its internal outreach to veterans, Bridgestone also partners with the Veterans Job Mission, a coalition of like-minded companies that sees value in hiring veterans, Venezia said.

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