USAA takes its iconic Poppy Wall of Honor online for Memorial Day this year

Julia LeDoux
May 23, 2020 - 11:11 am


A poppy worn is a hero remembered, especially when COVID-19 restrictions have prevented USAA’s popular Poppy Wall from setting up in Washington, D.C throughout Memorial Day weekend. 

Normally thousands flock to see the wall, which features the flower that has come to symbolize the sacrifice of fallen service members, but since that is not possible this year, the insurance company has organized a virtual wall at  instead.

“It encourages you to take the time to remember the fallen heroes,” retired Vice Adm. and senior vice president at USAA John Bird said.

Veterans share the real meaning of Memorial Day at USAA Poppy Wall of Honor 

The national tribute asks all Americans to honor the nation’s 645,000 fallen service members at a time when traditional parades and large gatherings are not permitted or have been minimized.

“It’s about the significance of their loss and how we commemorate and remember that,” he said.

Bird said the poppy came to symbolize the sacrifice of service members who have fallen in combat as a result of the World War I poem “In Flanders Field.” Written by a Canadian army doctor, the poem noted how the poppies blew among the many crosses in the field. Because of that poem, he said the poppy is known in many countries as a symbol of remembrance. 

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Bird said he hopes the virtual poppy wall will continue to educate the public about  the importance of honoring and remembering those that make the ultimate sacrifice,

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