Buy an e-gift card from Starbucks to support the mental health of veterans

Julia LeDoux
May 21, 2020 - 3:11 pm


Starbucks has launched an e-gift card campaign that underscores its commitment to support the mental health of the military community. 

From now through June 1, the company will donate $5 for every Military Appreciation e-gift card it sells online to Blue Star Families and Headstrong

“Prioritizing the mental health of our military community is more important than ever,” said Matt Kress, a Marine Corps veteran and senior manager of Starbucks' Veteran and Military Affairs. “We remain committed to supporting the military community and are proud to work alongside partners like Blue Star Families and Headstrong to break the stigma around mental health and provide critical resources.”  

In addition, the company’s "Mental Health Matters" initiative focuses on breaking the stigma around mental health through partnerships, advocacy,and awareness  For Headstrong founder Zach Isodol, mental health issues caused by the COVID-19 pandemic have hit home.

Since the start of the COVID pandemic, I have personally lost a friend or friend of a friend who served in the military to suicide,” he said. “Providing access to care and services has never been more important.” 

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Kathy Roth-Douquet, CEO of Blue Star Families, said the COVID-19 pandemic has exacerbated pre-existing and created new mental health symptoms, including anxiety and depression.

 "We know this from our weekly COVID-19 Pain Points Poll, which was created to identify issues and help find solutions to military life challenges,” she said. “During COVID-19, we remain committed to supporting the military community, and our partnership with Starbucks will empower countless military families with the resources and community connections needed to support their well-being through these unprecedented times.” 

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Starbucks has also hired more than 26,000 veterans and military spouses, already surpassing its goal of hiring 25.000 by 2025. The company plans to hire an additional 5.000 vets and military spouses each year.

Starbucks also operates 68 "Military Family Stores" next to installations around the country and plans to open a total of 132 by 2022. 

Click here for more on the e-gift cards.

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