Boot Campaign wants you to Lace Up America!

Elizabeth Howe
November 09, 2018 - 12:20 pm

Photo courtesy of Boot Campaign

Boot Campaign does incredible work year-round to support veterans through wellness programs and medical assistance. Since its founding, Boot Campaign has provided $19 million in veteran support and continues to provide over $1 million annually. And this week, National Boot Week, they want us to #LaceUpAmerica

 #LaceUpAmerica is a year-long effort, but National Boot Week gives Boot Campaign the opportunity to transform Veterans Day into a week-long celebration of support for veterans and military families. 

"Veterans Day is very near and dear to my heart," said Sarah Lucas, Boot Campaign veteran ambassador. "The push that we do the week prior to Veterans Day allows me to really speak out about our family, about other veterans — it's just to bring pride to what they do and what those before them did." 

Lucas served in the Army for sixteen years, her husband served in the Marine Corps for 30 years, and two of her four sons currently serve in the Coast Guard. They all laced up.

"We wear our boots every day — my whole family," Lucas said. "Specifically this week, it starts a conversation. People ask me why I'm wearing combat boots with a dress, and then we're able to speak about our foundation and what it does and how it helps."

Since 2009, more than 500 celebrities and news-makers have laced up — most recently, the cast of CBS's SEAL Team. 

Visit Boot Campaign's website to learn how you can lace up for our veterans this Veterans Day!