You've never seen camo like this

Matt Saintsing
October 16, 2018 - 1:53 pm

Photo Courtesy of JCRT


JCRT, the self-proclaimed “masters of the pladiverse,” is teaming up with Iraq and Afghanistan Veterans of America (IAVA) to promote a new menswear collection inspired by camouflage.

Veterans of the wars in Iraq and Afghanistan serve as the models of The Camouflage Collection, which offers a new spin on the traditional concealment pattern, and the chance to share their service.

“We witnessed our own family members who served our country return from war both with a support system in place and also when there was not,” says JCRT founders Robert Tagliapierta and Jeffrey Costello. “We chose to partner with IAVA because they seek to improve the lives of veterans through policy change, public awareness and one on one support, guiding our veterans back as they leave service.”

“I did lose a few friends in combat—one being my best friend,” says Kodi Me’Chele. “I have carried the guilt of his loss with me for many years.”

Photo Courtesy of JCRT

Her shirt, which looks an awful lot like olive-drab green, is inspired by parachutes from the World War II era.

Ten percent of all proceeds will go towards IAVA programs assisting veterans. And for each plaid purchased, JCRT will give one to IAVA  to provide transitioning vets some much needed new clothing as they return home. 

Victor Bohm sports a loud camo shirt that can trace its origins to the 1960’s Italian Navy.

Photo Courtesy of JCRT

“One day in basic military training, a fellow airman of mine sent himself a letter so that he wouldn’t feel left out,” he says. “The next week, half of our ‘flight’ sent him letters and postcards because we wanted him to know that he wasn’t alone.”

IAVA founder and CEO Paul Rieckhoff calls JCRT "a brilliant creative force." "This fantastic and innovative collection is not only inspired by veterans--but it also really supports them where it counts thanks to the generosity of Robert and Jeffrey," he says. "Men and women who buy pieces from this collection will look fantastic--and support a critical cause." 

The Navy Working Uniform plaid uses a re-coloration of the Army’s Universal Camouflage Pattern to give the sea-service some working threads of their own.

Photo Courtesy of JCRT

“The most significant people from my service are my group of brothers,” says Victor Polanoco. “We cried, laughed, and were molded into men together.”

Palonoco says his transition back to civilian life was "smooth at first." But slowly, the isolation of not being with his brothers and sisters in arms creeped in.  "I was distant and cold to childhood friends, as well as family," he says. His transition from the Marine Corps was not without hiccups. "It hasn’t been easy—not then or now," he adds. 

And it's not just shirts, the collection includes shorts, pants, and ties. Check out all of The Camouflage Collection here

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