A kickstarter campaign for little green Army women has already raised nearly $17,000

Abbie Bennett
August 31, 2019 - 12:04 pm
Jeff Imel

Little Green Army women may not be missing in action much longer. 

Toymaker Jeff Imel, president of VictoryBuy Inc. is committed to production of the plastic figures "in time for Christmas 2020," he said in an interview with Connecting Vets. And a Kickstarter crowdfunding campaign is launched Nov. 14 for pre-orders, meeting its fundraising goal in the first 12 hours and raising nearly $17,000 by Nov. 15. 

PlasticArmyWomen
Courtesy of Jeff Imel

Toy troops: Where are the plastic Army women?

The exact design of the classic plastic toys are still not 100-percent certain, but multiple poses have already been decided and Imel is taking feedback from women veterans.

"The once concern I have is lots of military women have strongly expressed their opinion that non-regulation hair bothers them," he said. But for the tiny toys, getting regulation hair in the design may be difficult.

"The issue is that visually, for a female version of the classic plastic toy soldier, I think some hair details on at least some of the figures is important," Imel said. "Artistically, the model looked better with hair." 

The sculptor for the figures has already tried several different lengths and styles of hair, he said. 

"I'm looking to make a toy that kids will like and have fun playing with, not historically accurate models," Imel said. "But I don't want to offend military women. Hopefully I can express this in a way that is acceptable." 

Interest in Imel's project to create women figures to join the male soldiers, who make up one of the most ubiquitous American toys in history, began after a six-year-old girl, Vivian Lord, mailed letters to toy companies asking them to make women toy soldiers. 

Armywomentoys
Courtesy of Jeff Imel

"I've been wanting to have girl Army men, but there are no girl Army men," Vivian said. "It's kind of weird." 

Plastic Army men, sold in buckets and bags, have changed a lot through their more than 80 years. But a few things have remained constant -- most of them are still green, and they're all men.

In the early years of the toys, the little green men came in few alternative colors and forms -- German troops were gray, Japanese were yellow. The soldiers have since had uniforms and weapons to match many generations of troops, including Vietnam and other major U.S. conflicts. They even come in new colors, including blue and pink.

But even the pink Army men are still men. 

In her letter, Vivian appeals to the toy companies: "My friend's mom is in the Army too! I saw the pink ones, but those aren't girls and people in the Army don't wear pink."

PlasticArmyWomenplans
Courtesy of Jeff Imel

Women make up about 10 percent of the U.S. Armed Forces and are the fastest-growing group of troops. 

But those fighting women are not often represented in popular culture and are missing in action from what may be one of the most popular military toys of all time. 

Imel's toy company, BMC Toys, seems to be the first to seriously consider allowing women to join the ranks in a major way. 

Starting in March, Imel posted on the company's website sketches of "BMC Plastic Army Women Figures" as a long-term potential project. 

But after Vivian's letter made headlines and after national media -- beginning with Connecting Vets -- published stories on the subject, Imel said he has had much more interest. Subscribers to a newsletter about the project have more than doubled and now there is a PlasticArmyWomen.com.

Imel commissioned more art, requested rush quotes from factory partners and hired a sculptor to create prototype toys. A budget is available for at least four different posed figures sold in packs of 24. 

"I'd like to expand the number of different poses, but that will depend on how much support the project receives over the next few weeks," he said. 

Now it's up to supporters to keep the project going. For more information, or to sign up for the mailing list, click here.

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Reach Abbie Bennett: abbie@connectingvets.com or @AbbieRBennett

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PlasticArmywomenprototypes
Courtesy of Jeff Imel

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