Veteran-owned company takes Fleetwood Mac 'Dreams' challenge and makes it tactical

Abbie Bennett
October 05, 2020 - 1:58 pm

A veteran-owned media company took the viral Fleetwood Mac "Dreams" challenge, also known as the cranberry juice challenge, and made it tactical.

Clandestine Media Group is a veteran-owned and operated company based in Denver that specializes in photography and videography for the tactical gear industry. Owner Luke, an Army veteran, said his company primarily hires vets.

On Oct. 2, the company rented a helicopter for the day for a photo shoot for a client. The models used in the photo shoot and the challenge video are all veterans except for the dog handler, Luke told Connecting Vets. Luke shot the video himself, he said, and it's racked up thousands of views on the company's Instagram.

The video is Clandestine Media's version of the popular TikTok video challenge that's gone viral in recent weeks. Mick Fleetwood, co-founder of the music group, posted his own version this week. The challenge first went viral when Fleetwood Mac-loving skateboarder TikTok star Nathan Apodaca first posted his version (which now has millions of views), sipping on cranberry juice during his ride. 

Reach Abbie Bennett: abbie@connectingvets.com or @AbbieRBennett.

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