Calling racing fans: Crown Royal wants your help to honor veterans

They're looking for 31,680 names

Matt Saintsing
April 16, 2018 - 11:59 am

Getty Images for Crown Royal


In just a few weeks, racing fans throughout the nation will head to Indianapolis for one of proessional racing most anticipated events of the summer, the Indy 500. And this year, veterans, friends and family members will be able to honor the service member in their lives on a special wall. 

Crown Royal is teaming up with Marco Andretti and Alexander Rossi, two racing icons, to encourage racing fans 21-years-old and older to submit names of military veterans to be engraved on gold plaques that will ultimately be displayed on a “Wall of Gratitude” at the Indy 500.

“Serving our nation is the most generous thing a person can do for this country,” said 2016 Indy 500 winner Alexander Rossi. “I have the utmost confidence race fans will do their best for the Crown Royal Wall of Gratitude by Indy 500 weekend, honoring so many deserving troops and veterans.”

Photo by Rachel Murray/Getty Images for Crown Royal

Their goal is to collect 31,680 names, which may seem oddly specific, but each name will be engraved on a five-inch plaque, which will equal the length of one complete lap around the Indianapolis Motor Speedway—home of the infamous Indy 500.

“The month of May is such a thrilling experience for a driver with all the history and prestige leading into to the Indy 500, but this year part of my enthusiasm will be to support race fans in honoring their heroes on behalf of Crown Royal on the Wall of Gratitude,” said Verizon IndyCar Series driver Marco Andretti.

You can submit the names of whomever you choose, as long as they are a veteran. Family, friends, those still with us and those who made the ultimate sacrifice can be submitted online here.

Racing fans can also submit names in-person at a variety of at-track races.

“At our heart, Crown Royal represents exceptional generosity. For the past seven years, we’ve brought that to life honoring servicemen and women during races in memorable and impactful ways,” said Nicola Heckles, Brand Director of Crown Royal.

Photo by Rachel Murray/Getty Images for Crown Royal

“Following the success of last year’s program, we’ll celebrate our nation’s heroes, past and present, on an even larger scale than last year with our record setting military name collection.”